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MORE proof that mobile marketing is on the rise, the Cooperative Group are trialling QR codes for their supermarket business, reports Mobile Marketing Magazine.

Customers who scan the codes will be directed to a mobile site, which will have information about Coop recipes, info about where their food is sourced, and much much more.

Co-op customers without smartphones can text in to a shortcode to receive a link to the site, at http://m.goodwithfood.co.uk for example text ‘APPLES’ to 83118.

The QR codes will appear on five products – dessert apples, pears, onions, Maris Piper potatoes and baking potatoes – produced by selected British growers, including The Co-operative Farms.

Unleash your

creativity with Mobile QR codes

More traditional forms of mobile marketing might involve

strapping an advertisement to the back of a van and driving around. Thankfully

due to the relentless drive of technology start-ups and other companies can be

more creative with getting the message out to their customers via mobile.  Text message advertising is one of the more

basic forms of using this type of technology to get the point across to

consumers, but now there’s even more advanced ways of doing so.

Mobile codes are on

the rise.  You might have seen strange

little white stamp-like stickers around that possess black squares and flecks

printed on them.  These aren’t strange

little works of graffiti art – they’re actually methods of advertising!

With a QR mobile code, a certain message is inscribed within

that pattern of white and black. The way that a consumer accesses the

advertisement is to take a picture of the box with a mobile phone.  The mobile phone accesses the data in the

code, and then the customer is taken to a certain point of advertising.  This could be anything from a phone number

that the ad signals the phone to call, a website, or an embedded video.

BE CREATIVE!!!!!

The great thing about this kind of marketing is that it’s

relatively inconspicuous and has an aura of mystery about it.  The consumer, confronted with this strange

little sticker, is often compelled to take a picture of it and see what,

exactly, the sticker is advertising.

It’s a non-invasive way of advertising that definitely gets the

attention of potential consumers and often wets their appetite for adventure.

CURIOSITY KILLED THE

CODE?

QR mobile codes can be used in a number of ways.  There’s the ubiquitous sticker, often found

on telephone poles or message boards, sometimes with no other advertising

medium around it.  If you’d like to take

a more proactive approach with it so that the customer knows what the mobile

code is advertising, you can put a mobile code in print advertising or even on

a television screen.  All the customer

has to do is take a picture, and you can continue your advertising scheme

though this unique and innovative method of mobile advertising.

So what could you do with this form of advertising?

Unleash your marketing flair, and put them on:

T-Shirts

Mugs

Billboards

Flyers

Websites

Business cards

Even a CV!!!!

Why not create a QR code on your CV of your details?, Have employers wonder what it is you have on your CV?

If you’re into affiliate marketing, this could be another

great way of racking up curiosity and commissions. If a product has a mobile

link, then you could create a QR code – and just spread it around the web.

Just search on clickbank, amazon, or any other affiliate

network for a product that people want, or would be interested in, and then

create a QR code. Simples.

Or, why not create curiosity while you are out and about – QR

business cards will soon overtake the traditional boring business card.

QR mobile codes are becoming increasingly popular among start-ups

due to their secretive nature and the way that they can pique curiosity among

the consumer.  It’s a less in-your-face

method of advertising that consumers enjoy – it’s almost like going on an

Easter egg hunt and seeing what might be inside of the egg.  If you’re a start-up looking for an

innovative way to get your message out on the waves, do not discount QR mobile

codes!

CLICK HERE TO MAKE YOUR OWN UNIQUE QR CODE SOFTWARE…

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